
On October 15, 2009 the media bombarded us with images of a curious-looking weather balloon drifting through the air. According to the headlines it had become untethered at a private home in Colorado and floated upwards of 7,000 feet before landing a few hours later. Inside the balloon, purportedly, was 6 year-old Falcon Heene.
What initially sparked fear and panic was later revealed to be a giant hoax. Falcon had never been anywhere near the weather balloon – he’d been hiding in a box in the attic the entire time, as instructed by his clearly-deranged father. It turns out that the Heenes are nothing more than a family of fame-mongerers, the masterminds behind a sick publicity stunt aimed at drawing attention to their upcoming reality TV show.
It’s been a week since the Balloon Boy incident and major news networks continue to prattle on about it. Online, people have debated the “newsworthiness” of the story, calling for an end to its coverage.
Yet it continues to make headlines.
Most, if not all, of us have extended this story’s fifteen minutes of fame in one way or another – including those of us who have lamented its coverage. News networks haven’t conspired against us to report solely on the ridiculous and the absurd – instead, they report what sells, and right now Balloon Boy is selling.
Competition is fierce among major news networks. Not only are they forced to contend with one another, but they must also find a way to stay relevant in the face of online social networking, the blogosphere and user-generated content websites like YouTube. The need to report a story first has become more important than anything else – more important than relevancy, more important than fact-checking, and certainly more important than journalistic integrity and we, as a public, seem to be eating it up.
We may collectively despise characters like John and Kate Gosselin, Octomom and the Heenes, but we can’t seem to turn away.
If you’re able to ignore the fame-hungry train wrecks that trapeze across our televisions on a daily basis, I applaud you.
I, obviously, am not that highly evolved.